New Workshop Series-Starting Your Own Business

Women At Work is offering a new, exciting workshop series, "Starting Your Own Business"! This series teaches participants how to develop their own businesses and how to successfully market their products/services to customers. Divided into three parts, participants can choose to take all three or pick a combination that best fits their business needs. It is ideal for people interested in becoming entrepreneurs to those individuals who already have a business and want to develop their marketing strategies.


Part I-"Are You Ready to Become an Entrepreneur?"

Thinking of starting your own business? Take this introduction to the basic start-up requirements for business. This workshop will cover topics such as licensing, formation, taxes, business plan development, trends and industry insights, market analysis and beta testing, and marketing plan development (the 4P's).

September 11, 9-11 am
September 12, 5:30-7:30 pm

Part II-"The Customer is STILL King!"

Seeking customers for your business? Take this workshop to learn all about marketing and getting customers engaged. It will cover topics such as 'who are YOUR customers?', conducting market analysis, 'what is customer engagement?', and how to target customer segments.

September 18, 9-11 am
September 19, 5:30-7:30 pm

Part III-"Marketing Success Strategies"

Need a boost for your business' brand? Take this workshop to learn how to perfect your business' marketing campaign. It will cover topics such as branding your business concept, using social media to leverage your brand, creating a BUZZ!, developing your campaign, and managing ROI.

September 25, 9-11 am
September 26, 5:30-7:30 pm

Cost: $60 for all three or $25 per individual class

Our "Interviews That Win Jobs" Workshop

As Women At Work's social media intern, I attended the "Interviews That Win Jobs" Workshop. One of our most popular workshops, we offer it every few months. Taught by Career Counselor Mayra Basteris, participants learn and practice successful interviewing techniques, including: 

            - what to research, study, and consider before meeting with an employer

            - tips for developing positive, clear, and concise answers

            - using specific examples from your background to prove your skills and strengths

                        to employers                                                  

Conducted in an easy-to-follow format with practical exercises, Mayra leads participants through the whole interview process, from the preparation and practice to the actual interview to the final follow-up. Unfortunately, many job seekers just wing it at the interview or do not properly prepare and practice! Mayra stresses the distinction between proper preparation and practice in this workshop. She advises participants to prepare for an interview by writing his/her interview content down and then to practice by themselves and in front of others. Mayra's best advice to me was that the interview is a psychological test of the interviewee's ability to handle stressful situations. That perspective changed my whole outlook on the interview process! She gave participants tips on how to use the short story technique, his/her "Personal Inventory", and marketing abilities to his/her best advantage in the interview. To learn more about these key interview strategies, sign up for the next "Interviews That Win Jobs"!  

Throughout the workshop, Mayra was extremely positive and approachable. She is willing and happy to answer all participants' questions. She honestly and whole-heartedly wants to help give all her clients the best edge possible in their individual job search. Take the next "Interviews That Win Jobs" on Thursday, October 17 (10:30 am-1:30 pm), to refine your interview skills and make a huge impact at your next interview!

Our Newest Workshop-Demystifying the Grant Proposal Process: From Start to Funded

Women At Work is excited to offer our new 8-hour workshop series, "Demystifying the Grant Proposal Process: From Start to Funded"! This series teaches participants how to take the grant proposal process from the initial request to a finished product that is "funding-ready." It's perfect for people new to the fund development and grant proposal writing profession or experienced professionals desiring a refresher on the basics.


In this workshop series, participants will:

- Learn to take the grant proposal process from the request to a finished product that is product ready
- Learn to match your agencies funding needs to a funder's priorities
- Learn to create a workable management plan for completing large and often overwhelming proposal processes
- Learn about key proposal components, the most effective way to complete them, and how to ensure your proposal matches the review process
- Practice and sharpen their writing skills through activities such as developing your agency's elevator speech

Cost: $225 for three workshop sessions AND 1-hour of post workshop follow-up one-on-one with the workshop trainer (valid through Aug. 31, 2013).

Workshop Dates:

Friday, June 21 (9 am-1 pm)
Thursday, June 27 (9 am-1 pm)

Places are filling up quickly! To reserve your seat, call 626.796.6870!