Women At Work is offering a new, exciting workshop series, "Starting Your Own Business"! This series teaches participants how to develop their own businesses and how to successfully market their products/services to customers. Divided into three parts, participants can choose to take all three or pick a combination that best fits their business needs. It is ideal for people interested in becoming entrepreneurs to those individuals who already have a business and want to develop their marketing strategies.
Part I-"Are You Ready to Become an Entrepreneur?"
Thinking of starting your own business? Take this introduction to the basic start-up requirements for business. This workshop will cover topics such as licensing, formation, taxes, business plan development, trends and industry insights, market analysis and beta testing, and marketing plan development (the 4P's).
September 11, 9-11 am
September 12, 5:30-7:30 pm
Part II-"The Customer is STILL King!"
Seeking customers for your business? Take this workshop to learn all about marketing and getting customers engaged. It will cover topics such as 'who are YOUR customers?', conducting market analysis, 'what is customer engagement?', and how to target customer segments.
September 18, 9-11 am
September 19, 5:30-7:30 pm
Part III-"Marketing Success Strategies"
Need a boost for your business' brand? Take this workshop to learn how to perfect your business' marketing campaign. It will cover topics such as branding your business concept, using social media to leverage your brand, creating a BUZZ!, developing your campaign, and managing ROI.
September 25, 9-11 am
September 26, 5:30-7:30 pm
Cost: $60 for all three or $25 per individual class
